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Winning Over the Distracted: How Smal...
Thursday, September 04, 2025
Winning Over the Distracted: How Small Businesses Can Turn Busy Consumers Into Loyal Fans

In a world where people are overwhelmed by choice and starved for time, small businesses face a major challenge: getting noticed and remembered. Whether you're just launching or trying to grow, your ability to gain attention at the right moment — and convert it into trust — is what sets you apart. This guide offers tactical moves to help you get and keep the attention of customers who have too many tabs open and not enough patience.    1. Hooked in 8 Seconds: Why Attention is the First Battlefield The

ZenBusiness
Easthampton, MA SBOs: How to Move For...
Thursday, December 12, 2024
Easthampton, MA SBOs: How to Move Forward on the CTA, BOI and FinCEN Changes

The Corporate Transparency Act may require certain U.S. companies to disclose beneficial ownership information to FinCEN to combat financial crimes. While a Texas federal district court’s preliminary injunction puts this requirement on hold, many experts expect that to be overturned. In that event, failure to file could lead to fines of $500 per day, up to a maximum of $10,000, and possible criminal penalties. However, filing your Beneficial Ownership Information (BOI) report will help you avoid fines

ZenBusiness
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