Five Keys to Branding in a Digital World

In survey after survey, business owners say they are frustrated by the complexity of the digital marketing landscape, and by the difficulty of measuring return on digital investment. The key to making sense of all this is understanding how different marketing tactics align with your broader strategy. How has the traditional sales funnel evolved in the digital age. How do you nurture your customers through it? Join our digital team, Ernesto Burden, Vice President and Lois Dolley, Product Marketing Manager of Newspapers of New England Digital for a practical look at the fie keys to branding your business in the digital world.